Our passion erupts from a love for bicycles. We believe every day offers an exhilarating opportunity to push limits and find the next break-through. Cycling is about so much more than the frame and wheels we create though, and we never forget that. Whether you are riding alone or with a group of your best friends, we understand how it feels when you get on your bike because we do it every day. We are propelled by our passion for bicycles and work tirelessly to bring you the best. The thrill of a better ride is there for everyone, everyday.
Latest Stories
How to Assemble the XDS Hyna 7-Speed: Pro-Tips for a Smooth First Ride
So, your new XDS Hyna 7-Speed has arrived! Congratulations on choosing one of the most comfortable hybrid bikes for coastal riding. With its lightweight alloy frame and intuitive feel, it’s built to handle everything from the Huntington Beach Strand to...
How to Keep Your Bike from Rusting if You Live Near the Ocean
Living by the water in a place like Huntington Beach is the dream, but for your bike, it’s a constant battle. That salt air is a killer—if you don’t have a plan, a brand-new cruiser can start showing rust way...
Best Cruiser Bike for Women: The 2026 Senior Rider’s Guide to Comfort & Safety
If you’ve spent any time along the Huntington Beach Strand lately, you know the best way to catch a sunset isn’t from behind a car windshield—it’s from the seat of a cruiser. But we also hear from a lot of...
Share:
13 Albums Worth Cycling With
Firmstrong E-Bruiser 7-Speed Fat Tire Electric Beach Cruiser: Power, Comfort, and Versatility