About Us

A Southern California Bicycle Company

For more than 20 years, bicycles have been at the center of our business and our daily lives in Southern California.

Based in South El Monte, California, we are an independent bicycle retailer serving riders across the United States through our online store and direct-to-consumer sales.

Since launching xdsbikeco.com in 2014, we've been helping riders across the United States find dependable bicycles for commuting, recreation, fitness, and everyday riding.

Our mission has always been simple: make quality bicycles more accessible by offering dependable products, honest pricing, and knowledgeable customer support.

We believe cycling isn't just for professional racers. Most people simply want a bicycle they can rely on—whether it's commuting to work, riding with family, exploring local bike paths, improving fitness, or simply enjoying the outdoors.

That's the kind of rider we build our business around.

Our Story

Our roots are deeply connected to Southern California's cycling community.

From the very beginning, we believed there was a need for dependable bicycles that offered lasting quality without unnecessary complexity or excessive cost.

Not every rider needs a race bike or the latest technology. Most people simply want a bicycle that fits well, rides comfortably, and continues performing year after year.

That philosophy continues to guide everything we do today.

Rather than chasing short-term trends, we focus on bicycles that deliver practical performance, long-term reliability, and real value for everyday riders.

Our Brands

Today, our business is centered around two bicycle brands that reflect different styles of riding while sharing the same commitment to quality, reliability, and value.

Firmstrong

Firmstrong has been serving American riders for more than two decades with comfortable beach cruisers and recreational bicycles inspired by the Southern California lifestyle.

Designed for relaxed riding, neighborhood cruising, boardwalk adventures, and family outings, Firmstrong emphasizes comfort, simplicity, and timeless design.

Corsa

Corsa was created for riders looking beyond the traditional cruiser.

Whether it's commuting to work, improving fitness, riding local roads, exploring trails, or enjoying weekend adventures, Corsa focuses on practical bicycles designed for everyday use.

We believe you don't have to be a professional racer to enjoy a well-built bicycle. Most riders simply want dependable performance, comfortable geometry, quality components, and a bike they can confidently ride year after year.

Together, Firmstrong and Corsa allow us to serve a wide variety of riders while remaining true to the values that have guided our company for more than two decades.

Our Commitment

We believe buying a bicycle should be simple.

Instead of chasing marketing trends or unnecessary complexity, we focus on bicycles that offer dependable performance, practical features, and long-term value.

Many of the bicycles we offer are equipped with trusted components from respected manufacturers such as Shimano, Tektro, Kenda, and other established cycling suppliers. Many also feature lightweight TIG-welded aluminum frames designed to provide years of reliable riding.

Our core values remain unchanged:

Quality
Integrity
Affordability
Long-term customer support

We believe dependable bicycles should be accessible to more riders, and every customer deserves a bike they can enjoy with confidence for years to come.

Ride With Pride

Whether you're commuting across town, riding along the beach, exploring local trails, or spending time with family, we hope every ride brings a little more freedom, confidence, and enjoyment.

Thank you for choosing us.

We invite you to become part of the Firmstrong and Corsa family.

Ride With Pride.

Independent Retail Operations

xdsbikeco.com operates as an independent U.S. bicycle retailer.

In addition to our own brands, we may also offer selected bicycles and cycling products from other manufacturers as part of our independent retail operations.

We independently select, purchase, market, and sell the products we offer based on customer demand and our own business decisions.

Legal Notice

xdsbikeco.com is an independent retail platform.

We are not the official website of Shenzhen Xidesheng Bicycle Co., Ltd. (XDS), nor do we represent the company or any of its affiliated businesses.

Any XDS-branded bicycles that may appear on this website are offered solely through our independently operated retail business.

Any references to third-party trademarks or brand names are used solely to identify the products offered through our independent retail business and do not imply any affiliation, sponsorship, endorsement, or authorization by the respective trademark owners.