Biking has always been at the core of our lifestyle. Whether it be school or Starbucks, we mount bicycles for an eco-friendly journey that makes the mundane more adventurous. 

We established Firmstrong in 2002 after experiencing a relaxing and enchanting cycling trip down the breezy coast of Hermosa Beach. Since then, we have been committed to producing our own brand of user-friendly and affordable bicycles, designed to enhance the experience of bikers across the nation. With a Firmstrong beach cruiser, you are bound to make the most out of a simple beach trip, capturing the essence of family, friends, and fun.

Firmstrong originally specialized in developing a stylistically diverse collection of beach cruisers, but we have since expanded our line of products with a partnership with XDS. You could tour your city on an XDS Hyna city bike, explore a trail in your local woods on an XDS Sundance mountain bike, or cycle around your community on an XDS cross200 hybrid bike. 

In the Internet era, people’s lifestyles and shopping habits have shifted drastically, particularly with the rapid development of social media platforms. Our business has adapted to these times by utilizing Instagram and Facebook to directly connect with avid and prospective bikers alike. With our user-friendly website XDSBikeco.com, consumers have the opportunity to choose from a wide variety of bikes. As an experienced business, we are devoted to providing quality bikes and exceptional customer service to all who love cycling, whether as a hobby or a sport.

After all, as the saying goes: less than a mile, a bike in style. Firmstrong and XDS are here to vivify your commutes and allow you to enjoy your surroundings to the fullest. Come and enjoy your ride!