Our passion erupts from a love for bicycles. We believe every day offers an exhilarating opportunity to push limits and find the next break-through. Cycling is about so much more than the frame and wheels we create though, and we never forget that. Whether you are riding alone or with a group of your best friends, we understand how it feels when you get on your bike because we do it every day. We are propelled by our passion for bicycles and work tirelessly to bring you the best. The thrill of a better ride is there for everyone, everyday.
Latest Stories
How to Install Bike Pedals Correctly: A Simple Guide for XDS Bikes
Installing bike pedals may seem straightforward, but it’s easy to get tripped up if you don’t follow the correct steps—especially with XDS bikes’ alloy cranks, which require proper tightening to avoid damage. Here’s a step-by-step guide to help you install...
How to Prevent and Fix a Seat Post Stuck in the Frame: Step-by-Step Guide
I dropped the seat post into my Firmstrong beach cruiser bike frame
Firmstrong Urban Lady Single Speed Beach Cruiser is the Perfect Ride
For over 20 years, the Firmstrong Urban Lady Single Speed Cruiser has been a top pick for riders looking for a simple, stylish, and easy-to-ride bike. With a blend of comfort and classic design, it’s no wonder this cruiser stands...
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13 Albums Worth Cycling With
Firmstrong E-Bruiser 7-Speed Fat Tire Electric Beach Cruiser: Power, Comfort, and Versatility